News

APN Outdoor’s airport portfolio thrives on the back of strong audience growth

Nov - 2015

AUCKLAND: The Airport economy is thriving, say outdoor leaders APN Outdoor, as year-on year audience numbers for both Auckland and Christchurch continue to rise. 

The latest figures from Auckland and Christchurch airports indicate a 5.1% and 6% traffic increase respectively, across both international and domestic terminals, which comes as great news to APN Outdoor as they continue to invest in their market leading airport assets. 

APN Outdoor have taken a leadership position in 2015, as they continue to grow their premium assets and footprint. Continually investing in new and emerging technologies the outdoor leaders are at the top of their game when it comes to airports and the market is responding accordingly, as more and more brands continue to take advantage of the amazing advertising opportunities available.  

The sustained audience growth seen in Auckland International Airport over the past year, coincides with APN Outdoors’ involvement, which has been a significant increase in advertising spend and overall demand. ‘Apollo’, the largest curved LED screen in the country, welcomes almost all of the vehicular traffic entering and leaving the airport precinct, has become iconic to advertisers and is in hot demand.

Phil Clemas, General Manager- APN Outdoor, commented “As audiences continue to flock to airports, it’s a great time to be leaders in this space. Our leadership extends beyond just the footprint and we pride ourselves on investing in the most premium and cutting edge technologies to truly amplify the airport advertising experience for our clients.”

Other exciting announcements effecting growth in the New Zealand tourism industry came recently with American Airlines announcing their return to New Zealand via Auckland Airport and Air New Zealand soon to be flying direct to and from Vietnam. There is little doubt airport audience numbers will continue to grow strongly moving forward.

APN Outdoor is the market leader in Airport advertising across New Zealand and Australia, boasting assets in Auckland and Christchurch Airports in New Zealand and Sydney, Brisbane, Canberra and Perth Airports in Australia. 

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