AUCKLAND: Leading media business APN Outdoor, now part of JCDecaux, has added two billboards to its growing digital portfolio, launching at Auckland International Airport and on the iconic Parnell Bridge, two of New Zealand’s most prominent outdoor locations.
Parnell Bridge has launched more campaigns and captured more media attention than any other New Zealand site and is considered the best outdoor advertising site in the country. With the existing billboard’s upgrade and transformation to digital, the eye-catching 80sqm of high definition advertising is perfectly positioned to take advantage of the highly-trafficked southern and north-western motorway onramps, and the nearby Parnell shopping district and waterfront entertainment area.
APN Outdoor Head New Zealand, Mike Watkins, said: “As we continue to see an influx of digital assets being launched by all players onto the market, the question of quality becomes imperative. Our strategy is focused on converting those sites that are high profile and delivering a targeted audience with the leading technology and screen solutions on the market.”
With APN Outdoor’s second new release, visitors to Auckland International Airport (AIA) will now enjoy high impact advertising on the largest LED billboard in New Zealand. The newly-built billboard measures 21 x 8.5m and dominates the Domestic forecourt with its position on the Auckland Domestic Airport multi-storey car park. Designed to capture the attention of visitors as they enter Auckland, the digital billboard will be visible to 9.5 million passengers who pass through the domestic terminal each year.
APN Outdoor Commercial Director, Jamie Cameron, said: “This site is all encompassing with premium location, high dwell time, size, dominance and screen quality – it ticks all the Digital Out of home boxes and clearly demonstrates our ongoing pursuit of excellence in the New Zealand market.”
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