Campaign

Adairs

Mar - 2018
Product
  • Digital Billboards
  • Billboards
Features
  • Targeted Creative
  • Contextual relevance
Category
  • Retail
Objective
Objective

To promote local Adairs stores in key new locations around New Zealand.

Approach
Approach

Drive awareness of the brand and drive foot traffic into local stores through geo targeted billboards.

Execution
Execution

Trendy imagery of styled homewares paired with bright colours and simple messaging ensured the campaign stood out across both digital and static billboards.